Consumer-based brand equity and brand performance
نویسندگان
چکیده
منابع مشابه
Brand Equity, Brand Loyalty and Consumer Satisfaction
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ژورنال
عنوان ژورنال: The Service Industries Journal
سال: 2008
ISSN: 0264-2069,1743-9507
DOI: 10.1080/02642060801917554